Do ever have books that, as much as you want to be engaged with them, you just can’t seem to make the jump to get into it? The topic, while interesting, just doesn’t grab you today? That’s how I’ve been feeling trying to read Niche Envy by Joseph Turrow. I really want to be into this book, but I just can’t get through it right now.
Niche Envy is about how the advertising industry is changing in the wake of a media shift from mass media to individual niches. For example, instead of relying on mass television like broadcast, more and more people have cable and Tivo and tv views habits they help them get around watching ads. The book is trying to argue that new advertising methods that target consumers are a new form of discrimination. At least, i think that’s what the argument is. I just can’t really get into the book today, so I feel like most of what he’s talking about is going in one ear and out the other.
Aside from reading without comprehending, I’ve also been writing today. I finally went through my entire archive of blog posts (posts I write and save until I need them, not just post right away). I’ve been so, well, uninspired lately that I kept taking from the archive without adding anything back to it. So today I finally sat myself down and reviewed a couple books I’ve had finished for quite awhile to build up my archive again. NaBloPoMo goes for another 14 days, so I better start thinking of topics soon!
I gotta say, I love writing these Sunday Salon posts. I like having an excuse to just reflect on reading, to write something exclusively personal on a blog that, generally speaking, I try to keep focused on books and my thoughts about bigger issues. It’s nice to have a day that can be devoted to inward thinking if I need it.