A Secret Blogging Alliance?

by Kim on August 26, 2009 · 81 comments

handshakeYesterday morning I tweeted about an article from Problogger about a secret blogging alliance he stumbled across while interviewing one of the members. Basically, it’s a group of seven bloggers, all about the same size in their particular niche, that teleconference weekly and work together on all sorts of blog projects. Of the seven, five blog full-time and the other two could be full-time if they wanted.

Both Jackie (Farm Lane Books) and Beth (BethFishReads) tweeted back after I posted and we had a little conversation about the idea of blogging alliances and how that might or might not work in book blogging.

Both agreed that book bloggers sort of form “alliances” naturally — nothing official, it’s just something that happens when we ask each other for advice on issues that come up with our blogs. Jackie pointed out that women sort of naturally make groups, she said it’s funny that men have to organize them. Beth said she feels zero competition, only community, among book bloggers.

One benefit for the alliance that’s mentioned in the article is that they work together on giveaways (promotion and funding so they can do bigger giveaways). With book bloggers, doing co-giveaways could make it easier to ship internationally. Nymeth (things mean a lot) also chimed in with the idea of an “Angel Network” to try and help fund international giveaways so that more of them could be international. Those both seem like great ideas to me.

I’m still curious about the idea of competition though. For the bloggers in the alliance mentioned in the article, the idea of collaboration seems more of an anomaly because, on some level, these bloggers should be competing with each other for ad revenue in their niche.

Book bloggers, on the whole, don’t have that sort of competition to make your blog a source of income. Most of us blog as a hobby, and I think most don’t do much with ads to make money. But there are other perks to book blogging — ARCs, reviews for bookshelves, author interviews, and recognition from the book publishing community. And as bloggers get even more recognition from publishers, is it possible that competition might make a blogging alliance desirable? I’m not sure, but I’m very curious what you all think after reading the Problogger article.

Do book bloggers compete with each other? Or, because most of us do this as a hobby, the competition fueled by money isn’t there? What do you think of the idea of a blogging alliance, and how might that work in book blogging?

Photo by Rob Gallop

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